We invest years in schooling and spend hundreds of thousands of dollars to finish it. After graduation we realized that the biggest challenge is still ahead of us. Gaining trust from your patients, getting them into a door of your clinic, deal with overhead expenses and student loan re payment. If you do it the right way from the beginning you will be living a life and not a miserable existence. I have graduate in 2001 and have paid off my student loan in full in 2003. I started my practice in a town where I knew no one in a town where I have started my practice and continue practicing to this day.
One universal chiropractic office goal is to bring as many new patients into a clinic for as little cost as possible with minimum amount of time and money invested. This is usually best accomplished by positioning the business in front of the targeted audience, and offering something they can’t refuse or find elsewhere or something that will distinguish your chiropractic office from many others in your town.
To this day, one of the smartest things a business owner of chiropractic office can do is to take the time to develop an internet marketing plan that will set them apart from the competition.
A marketing plan clearly outlines how you will reach your ideal chiropractic patients by effectively implementing your marketing strategy.
There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a list of 101 chiropractic internet marketing ideas to get you thinking about all of the different ways you can promote your business. Enjoy
Chiropractic Internet Marketing Idea #1
Get a professional website that will represent your chiropractic office. People need to see your online presence. Make it shine
Chiropractic Internet Marketing Idea #2
If you are happy with your current website look and function then add blog to it. Your current and future chiropractic patients will appreciate free and valuable information that your blog has to offer. It will speak volumes more than just a brochure.
Chiropractic Internet Marketing Idea #3
You can create a unique business card if you want to. However, creating a digital signature on your smartphone and text it to a person you meet would be a better opportunity for a potential new patient to remember who you are. Finding your digital business card on a smartphone is much easier than an old school one.
Chiropractic Internet Marketing Idea #4
Content, Content and Content on your chiropractic blog is the key for Google to love your blog more. More great and unique content will lead to better Google Ranking. I have about 200 posts on my blog at this point.
Chiropractic Internet Marketing Idea #5
Comment on other Chiropractic Blogs or blogs related in your filed. Make sure that your comment adds value to the post.
Chiropractic Internet Marketing Idea #6
Write guest blog posts for other chiropractic blogs. This will help you with Google Rankings as well. Plus you will get an extra exposure to your chiropractic blog.
Chiropractic Internet Marketing Idea #7
Add digital signature to all of your outgoing, reply and forwarding emails.
Chiropractic Internet Marketing Idea #8
Give away a free chiropractic report that you can compile from your old blog posts and convert it to PDF format for easier download. Ask for email and name in exchange for this information. It costs you nothing and it does not cost anything to an interested party.
Chiropractic Internet Marketing Idea #9
It is important to to learn how to properly write a title for your blog. SEO is in your title post – that is a secret ingredient.
Chiropractic Internet Marketing Idea #10
Publish chiropractic success stories on your blog and share them with your email list.
Chiropractic Internet Marketing Idea #11
Share the same story with all your social media channels your are currently on.
Chiropractic Internet Marketing Idea #12
Have a strong Yelp presence. Optimize your Yelp profile and get as many 5 stars reviews as possible. Great chiropractic Yelp profile with great 5 star reviews is what is gong to help you to stand out on the internet and shine brighter than other chiropractors. Quality Chiropractic Care and Happy Patients will get you there.
Chiropractic Internet Marketing Idea #13
Optimize your Google + Chiropractic Page profile. Remember that Google + belongs to Google search engine. That means whatever happens on Google + will eventually show in Google search results. Just like Yelp – get as many 5 star review from your happy chiropractic patents as possible. These reviews will show up in Google Local search results. When your new potential clients will search for a chiropractor in your town you will be happy to know that they chose you over a chiropractor around the corner.
Chiropractic Internet Marketing Idea #14
Use email blast with MailChimp, ConstantContact, Aweber, VerticalResponse or any other email database provider. Send your patient’s email list a holiday card. It takes 5 minutes to set up and makes your patient happy and makes them keep you in their mind when the need arrives. I personally use MailChimp.
Chiropractic Internet Marketing Idea #15
Look for free listings in as many various directories as possible. The main 3 would be Google Local, Yahoo Local, Bing Local and Yelp.
Chiropractic Internet Marketing Idea #16
Optimize your blog with high ranked keywords to attract search engine attention
Chiropractic Internet Marketing Idea #17
Create how – to videos and distribute them through YouTube channel. Patents testimonials with proper keywords would be a great option too.
Chiropractic Internet Marketing Idea #18
Create a tab on your your blog and name it TESTIMONIALS. Embed all of your patient’s video testimonials there. Video is more convincing than having a typed in testimonials that can be done by anyone.
Chiropractic Internet Marketing Idea #19
Next time you get an inspirational email forward it to someone with your email signature.
Chiropractic Internet Marketing Idea #20
Give away T-Shirts with your name, website, social media channel icons, and logo to all of your new patients. Make sure you order different sizes. These patients will wear these T-Shirts for years to come and advertise your practice for FREE.
Chiropractic Internet Marketing Idea #21
Not a writing person? Why don’t you create and distribute podcast about any health related topic.
Chiropractic Internet Marketing Idea #22
Participate in online chats and forums related to a chiropractic or any other health related field. That extra exposure will pay off sooner or later.
Chiropractic Internet Marketing Idea #23
Offer internet special for all of your new patients who find you online.
Chiropractic Internet Marketing Idea #24
Host an educational webinar
Chiropractic Internet Marketing Idea #25
Create an E-book. Host it to your blog let interested parties download it in exchange for name and email.
Chiropractic Internet Marketing Idea #26
Network Locally via MEETUP
Chiropractic Internet Marketing Idea #27
Use SQUARE for a credit card processing on your smartphone. It has a great rate and completely paperless. The best part is that you can send an invoice from your smartphone and your patient can pay it online without even being at the office. Use Paypal for online processing.
Chiropractic Internet Marketing Idea #28
Believe in yourself! Internet marketing is a very slow process and it is a lot about your confidence.
Chiropractic Internet Marketing Idea #29
Cross promote your business on social media channels with someone who compliments your business.
Chiropractic Internet Marketing Idea #30
Submit your website to search engines. However, if you write blog posts and properly optimize them search engine will rank your blog on its own.
Chiropractic Internet Marketing Idea #31
Create internet marketing plan and follow it through. No need now – I have done it for you. 
Chiropractic Internet Marketing Idea #32
Create a powerful About Page on your blog. Your new chiropractic patients who found you online must know as much as possible about you. When these new patients meet you in person they will fell like they have known you for a long time.
Chiropractic Internet Marketing Idea #33
Use Google Calendar for all of your patient’s birthday. The best time to enter this data when you have new patient’s information on a paper and enter it into your email contact. There will be an option for a birthday. Send out a personal email and wish them a Happy Birthday!!!
Chiropractic Internet Marketing Idea #34
Use Google Contacts database and insert every patient’s email, cell phone and do #33 as well. Synchronize your email with your smartphone. You can send emails and text messages on a go from your cell phone.
Chiropractic Internet Marketing Idea #35
Open Facebook account and create a Facebook Chiropractic Page
Chiropractic Internet Marketing Idea #36
Assuming you already have GMail account, create Google Plus Chiropractic Page
Chiropractic Internet Marketing Idea #37
Open Twitter account which will help you to posts from your blog
Chiropractic Internet Marketing Idea #38
Every Google Plus Page already comes with YouTube account. Create as many videos as possible and upload them on your channel.
Chiropractic Internet Marketing Idea #39
Show your RSS feed on your blog
Chiropractic Internet Marketing Idea #40
Open an Instagram account. Great way to show off your visual arts skills. Use #hashtags to get a wider audience for your account.
Chiropractic Internet Marketing Idea # 41
Use REPOST app to share photo streams of other user on Instagram Available for both I Phones and Droid phones.
Chiropractic Internet Marketing Idea #42
Open Pinterest Account. This Social Network is growing really fast. I have not used it at all but in a past but just opened an account on 06/01/2015 and planing to experiment. Just uploaded my first board with some pins. Excited about possibilities.
Chiropractic Internet Marketing Idea #43
Use Facebook ads if you are new to a chiropractic practice. Grow your likes or promote your services to a local Facebook users.
Chiropractic Internet Marketing Idea #44
Google Ad Words will work just fine for generating new patients. I suggest focus on cases that bring the most revenue per click. For example Personal Injury cases etc. It is important to know what is your cost per click and what is your average case is worth to you. Be aware that a chiropractor around the corner will click on your ads just to burn your budget.
Chiropractic Internet Marketing Idea #45
Get Google analytics account. It is a must tool to see how much traffic your chiropractic blog actually brings in. If you see valume but do not see many new patients it is time to optimize your blog.
Chiropractic Internet Marketing Idea #46
Use Google Webmaster tools – Google Webmaster Tools allows you to track the analytics of your website as well as any problems that Google is reporting about your website. You don’t want to be flying blind.
Chiropractic Internet Marketing Idea #47
Create Internet Marketing Calendar. In the beginning Chiropractic Internet presence will take a lot of time and it will be slow. However, once you gain a traction it will work for you and will feed your practice with new patients for years to come.
Chiropractic Internet Marketing Idea #48
Make your blog Mobile Phone friendly. Starting April 21st, 2015 Google will penalize websites that are not mobile optimized. It will affect your ranking and flow of new patients. WPTouch is a wordpress plugin that can help you solve this problem.
Chiropractic Internet Marketing Idea #49
Get video patient’s testimonials. Record them and publish them on YouTube.
Chiropractic Internet Marketing Idea #50
Ask Patients to visit your Google Plus Page and leave a review about your service.
Chiropractic Internet Marketing Idea #51
Ask Patients to visit your Chiropractic Lisiting Yelp Profle and leave a review about your service
Chiropractic Internet Marketing Idea #52
Make instructional video on spine maintenance and stretching
Chiropractic Internet Marketing Idea #53
Your blog must have an email opt-in form. There are many services out there. I personally use www.MailChimp.com
Chiropractic Internet Marketing Idea #54
Use www.hootsuite.com. Covers over 50 social media channels. Works best with Twitter.
Chiropractic Internet Marketing Idea #55
Build a sitemap for your website so that Google can find all your pages. The easier it is for Google to crawl your website the more credit your pages can receive.
Chiropractic Internet Marketing Idea #56
Create FAQ page for your website. Try to answer all the questions that you are asked by patients on a regular basis about chiropractic care.
Chiropractic Internet Marketing Idea #57
Create an office video and publish it on your blog. One minute video can replace thousand of words. Hire a professional to create one. The only problem with having video playing when someone new is visiting your blog it might slow down loading time.
Chiropractic Internet Marketing Idea #58
If you do not have the money for #57 use Animoto or Windows Movie Maker to create one.
Chiropractic Internet Marketing Idea #59
Use # Hashtags for Twitter, Google Plus and Facebook Account. Same goes for Instagram as discussed previously.
Chiropractic Internet Marketing Idea #60
Create a call to action on every email you send out
Chiropractic Internet Marketing Idea #61
Create multiple approaches. Split test your email campaigns to measure an impact.
Chiropractic Internet Marketing Idea #62
Reply and Retweet on Twitter.
Chiropractic Internet Marketing Idea #63
Use 30 seconds video feature on a Twitter to thank someone for Retweetting your post.
Chiropractic Internet Marketing Idea #64
You can use a Groupon if you are just starting your practice and thirsty for new patients. However, do not expect a good quality patients out of this deal. Usually these type of patients will expect more for very little.
Chiropractic Internet Marketing Idea #65
Register a new domain name at GoDaddy is a great place to start.
Chiropractic Internet Marketing Idea #66
Find a great hosting company. I do not recommend using the same company for domain registration and hosting. Mediatample is awesome.
Chiropractic Internet Marketing Idea #67
Track your online reputation by setting up Google Alerts.
Chiropractic Internet Marketing Idea #68
Add Social Media Channels to your blog so people can follow your updates on a variety of channels.
Chiropractic Internet Marketing Idea #69
Use Proper Titles and Meta Description Tags prior publishing your new post.
Chiropractic Internet Marketing Idea #70
Always check your online competition. Its important to know how close or far they are. Running a business is a race. A winner will always get a larger share of a market.
Chiropractic Internet Marketing Idea #71
Stop your offline advertising and invest your time and money in online promotional activities. Social Networking and Internet Advertising.
Chiropractic Internet Marketing Idea #72
Get Textgram App for creating your own quotes wit nice custom backgrounds and posting them on Instagram and other social media channels.
Chiropractic Internet Marketing Idea #73
Look into proximity marketing. it is kind of limited potential in the USA at this point. In other parts of the world phones are unlocked and not restricted to receiving information via blue tooth technology. If phone companies change their policy in USA it will be a game changer for chiropractic marketing. Facebook is working on proximity marketing now.
Chiropractic Internet Marketing Idea #74
Keep your online marketing focus on cases that would require little effort on collecting for your services. In my practice I only accept cash and personal injury cases. Cash is the king and all of my personal injury cases are taken care of by attorneys.
Chiropractic Internet Marketing Idea #75
Look for local users on your social media networks. Interact with them and like their posts. You never know when they might need you. Spine is just like a car it requires maintenance.
Chiropractic Internet Marketing Idea #76
Confirm your business listing with Google. Google My Business is a critical part of your overall listing.
Chiropractic Internet Marketing Idea #77
Confirm your business listing with Bing. You can visit Bing Webmaster Tools here.
Chiropractic Internet Marketing Idea #78
Confirm your business listing with Yahoo. You can visit Yahoo Business listings here.
Chiropractic Internet Marketing Idea #79
Write articles about chiropractic and post them at Ezine articles or on your website.
Chiropractic Internet Marketing Idea #80
Set up RSS feed for your email campaigns on your MailChimp account. Your new blog posts will be emailed automatically to your email list.
Chiropractic Internet Marketing Idea #81
Use Image with each blog post – According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell you that you could expand your reach by 94% by doing something fairly simple, I’m guessing you wouldn’t think twice.
Chiropractic Internet Marketing Idea #82
Get Square App for your office.
Chiropractic Internet Marketing Idea #83
Email invoices to your patient in case if he/she forgot to pay during a visit. Square has a super cool feature that allows you to submit invoice to a patient via email and he/she can pay it on a go wherever the are. Extra exposure is never a bad thing.
Chiropractic Internet Marketing Idea #84
Use Google Plus hang outs for providing educational health talks to people in your community. Finding locals on Google Plus is easy. Everyone will need a chiropractic care sooner or later.
Chiropractic Internet Marketing Idea #85
Open an Evernote account. I personally like to write things down on a physical paper and then convert into a digital format. Perhaps I am an internet immigrant who still likes an old fashion writing. There is something special about writing with pencil on a paper. But if a digital writing is your thing then Evernote is the answer. Easily synchronized with all of your mobile devices and desktop.
Chiropractic Internet Marketing Idea #86
Create Yelp Discount coupon that will show up along your Yelp Chiropractic Listing. People like to get a good deal from a local chiropractor. Be aware that Yelp eats up a lion share of already discounted care. If your future patient buys a $50 deal you will only get $35 from Yelp. Great option when business is slow or when you just starting up.
Chiropractic Internet Marketing Idea #87
Don’t let your contents die when you can re purpose them. You’ve written an awesome article but sooner or later it may start to die. I’m sure you will not want to lose its value. So what you can do is that re purpose your content into an infographic, video or presentation and contribute it to other sites. It will help you to drive traffic and link equity to your original content.
Chiropractic Internet Marketing Idea #88
Email text messaging platform on your blog. Just like collecting email you can collect cell phone numbers from local visitors. This allows you to text them a new patient promotional and any other important updates in your office. There are many services out there but Easy Texting comes to mind.
Chiropractic Internet Marketing Idea #89
Use Genesis premium theme for your WordPress Blog. There are many to choose from. Money well spend.
Chiropractic Internet Marketing Idea #90
Get Akismet WordPress Plugin – Used by millions, Akismet is quite possibly the best way in the world to protect your blog from comment and trackback spam. It keeps your site protected from spam even while you sleep.
Chiropractic Internet Marketing Idea #91
Get Broken Link Checker Plugin – Checks your blog for broken links and missing images and notifies you on the dashboard if any are found.
Chiropractic Internet Marketing Idea #92
Get Contact Form by BestWebSoft – The Contact Form plugin allows you to implement a feedback form to a web-page or a post in no time. It is an extremely easy form, that doesn’t require any additional settings, though there are some available options. All you need is just to activate the plugin and insert the shortcode into the text. There is also a premium version of the plugin with more useful features available.
Chiropractic Internet Marketing Idea #93
Get Floating Social Media Icon – Links Social Media Icons to Your Social Media Profiles Twitter, Facebook, Pinterest, YouTube, RSS Feed, LinkedIn, Google plus…
Chiropractic Internet Marketing Idea #94
Get Google Analytics by Yoast – The Google Analytics by Yoast plugin for WordPress allows you to track your blog easily and always stays up to date with the newest features in Google Analytics.
Chiropractic Internet Marketing Idea #95
Get Google XML Sitemaps – This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog.
Chiropractic Internet Marketing Idea #96
Get MailChimp for WordPress Lite – MailChimp for WordPress lets you create a highly customizable sign-up form. You can show the form anywhere you want using a simple shortcode, widget or template function. You can also add MailChimp sign-up checkboxes to various other forms on your site, like your comment or contact forms.
Chiropractic Internet Marketing Idea #97
Get SumoMe – Most blogs are designed for hit-and-run readers. People find your blog, read your article, and leave. Wouldn’t it be nice if some of those people subscribe or share your amazing post?
SumoMe provides free tools you need to grow your WordPress site. This plugin will make it easy for your readers to join your email list, share your articles and optimize with analytics. The free tools include:
Chiropractic Internet Marketing Idea #98
Get WordPress SEO – The first true all-in-one SEO solution for WordPress, including on-page content analysis, XML sitemaps and much more.
Chiropractic Internet Marketing Idea #99
Get WP Content Copy Protection – WP Content Copy Protection prevents plagiarism and protects your valuable content such as source code, text and images from being copied illegally by others.
Chiropractic Internet Marketing Idea #100
Get WPtouch Pro – The easy way to create great mobile experiences with your WordPress website.
Chiropractic Internet Marketing Idea #101
Get Yet Another Related Posts Plugin – Adds related posts to your site and in RSS feeds, based on a powerful, customizable algorithm. Enabling YARPP Pro gives you access to even more powerful features.
Chiropractic Internet Marketing Idea #102
Bonus Idea
Do your keyword research for blog topics that you want blog about. There are man sites to choose from. A good place to start is Google Ad Wrods.
Don’t ever give up !!!
My name is Dr. Eduard Burt, D.C. and I have been in active practice for 14 years. I manage six offices in a Greater San Francisco Bay Area and work three days a week. In a past 14 years I have applied the same organizational skills and marketing techniques in my practice as I did when I was in a student clinic at Life Chiropractic West. If you would like to learn how to market your practice like a ninja and elevate your brand in your marketplace, then get in contact with me.
