Every industry has influencers.
Blogging, marketing, health, fitness, Chiropractic… Anything you can think of.
We follow them, we consider them the trendsetters, we trust their advice, their chiropractic plans, their daily routine and the books they read.
In short – we try to emulate them.
As an influencer, people want to be like you, eat like you, read like you and work like you.
Wouldn’t you love to be one of these influencers in your industry?
I had the same dream when I started Circle of Docs. I wanted to be someone who can influence people, who can inspire them, ignite their hidden powers and show them the right path to become a successful person in the Chiropractic industry.
With time, I have reached a point where I can say that I am an influencer.
Having more than 150,000+ readers each month on COD, 30,000+ followers on our Facebook page, 10,000+ subscribers and 4000+ people on Twitter, I can say that I am an influencer.
Becoming an influencer is all about the mindset.
Once you know your goals, becoming an influencer is not that difficult.
Note: It takes 2-3 years to become a perfect influencer in your industry.
Here I am going to share some personal tips that can help you to become an influencer in your industry and community.
1. Make your presence everywhere
Pat Flynn says, “Be Everywhere.”
Pat is a major influencer in the “helping young entrepreneurs start their online business world” and I was lucky enough to sit down for an interview with him. In the interview he showed me ideas that he feels doctors could use online to help penetrate the marketplace and help build a successful online presence and community.
His starting advice was try to be everywhere. Write a lot of blog posts on different topics related to your chiropractic office, get into podcasts, video interviews, submit slides, attend meetings or whatever the option is there to meet with your patients, just be there.
Gary Vaynerchuk is another live example. This guy is everywhere. This guy has changed the definition of word “Hustle.”
He keeps on hustling.
There is a complete psychology behind doing this. When we see any brand everywhere (TV, hoardings, newspaper, etc.), we conceive it as a brand.
Exactly the same applies to you. When you are everywhere, people consider you as a brand.
2. Get into interviews
Interviews are one of the best ways to influence people. Either get into text interviews, podcasts or video interviews, just try to get featured on some good websites in your local community.
People love to read real life stories because they can relate it with their own life and be motivated to do something better in their life.
Go to Google and search about the interviews of other people from your industry and community.
Search – “Your industry name + interview + local community” in Google.
You can perform this search query with any terms.
Once you get those blogs, send them an email to interview you on their blogs or TV station.
Show them the quality of your blog posts, your other interviews, your presence or any other authoritative proof to convince them to have you on their blog.
By doing this, you can interact with their audience and gain more trust in the industry.
3. Maintain your social profiles
But if you use it in the right way, it can be a big asset to build your business.
Be humble on your social media profiles and try to help as many people as you can. If you are on Facebook, you can join authoritative groups on Facebook, which can help you to gain the real exposure and more trust.
4. Read industry specific books
Books are awesome! Books can help you find the path.
I started reading a lot of books related to the industry and some motivational books to stay on track.
So learn the basics of your industry from books and keep on increasing the level of books.
Recently I bought a book called, “Social Media Made Me Rich.” This book is jam packed with golden gems on how one doctor, Dr. Matthew Loop leveraged the internet to make a ton of cash for his practice and build an online empire.
5. Attend industry specific seminars/meetings/masterminds
I personally attend a lot of seminars. On average I attend 4-5 awesome seminars in various countries each and every year.
Show your face to your audience, talk with them, laugh with them and hear what they want to say. Don’t make all of these seminars specific to the chiropractic industry. Get out of your comfort zones and explore different industries. See what they are doing to influence the marketplace and what can translate in to your practice.
People feel awesome when you meet them in person. Take pictures with them, post it to your social media profiles and start building relationships.
Start attending seminars to build your presence.
6. Interact with your audience
Your audience feels awesome when you reply to them on Facebook, Twitter, Instagram or personal email.
If you are running a blog, be active in the comment section.
Keep your eyes on the questions in the comment section. Do your best to solve their queries, because it will help you to strengthen your relations with your readers.
If you are giving a reply on a public platform (Facebook, Twitter, etc.), it’s going to help many other people as well. So always do your best when you reply on any individual query.
7. Build a relationship with your email list
These are your loyal readers, who want to read every article written by you, who want to receive your updates, who want to learn more from you.
This is the place where you should take every step very carefully.
Have you started to build your email list? If not, I suggest you do so right now! Contact your website developer and have them add in opt in forms to your website.
Create an auto responder series for all your new patients. Insert them into this sequence and drip feed them valuable Chiropractic content for weeks to supplement the work you are doing on the tables.
When a person has joined your email list it is because they liked your stuff and finally decided to follow all your future updates. So if you are not treating them well, they are going to leave you.
If you hurt them, they are never going to come back.
So learn how to build relationships with your subscribers and keep sending them only important stuff rather than pushy stuff.
People are your brand ambassador.
They recommend your Chiropractic office, your blog, your YouTube channel, your Facebook profile whenever they get the chance.
Every time they see someone in your community with the problems that you discuss, they will recommend your name to them.
I have personally used all the methods discussed above, and I can say that I am an influencer.
Written by Dr. Beau Pierce