Every business owner out there knows just how important it is to have a strong web presence. Whether you are a car dealership, restaurant, or chiropractor, odds are that your customers will find you online before they walk in to your business. For most chiropractic offices, walk-in new patients only represent a small portion of your business which means that the other 90%+ of new patients are learning about you online before giving you their business.
The first and most basic aspect of any business Facebook account is to engage your existing patients. With nearly 70% of online adults using Facebook, every office should be getting at least 50% of their new patients to follow them. When you run the math as to how many people this could be year after year, the office should have 100’s, if not 1000’s of followers. This is hugely important. Knowing that not every patient remains and active patient forever, Facebook is a great tool to keep in touch with your inactive patients. Daily eye catching content will be sure to keep your brand in their mind. Combine this with an occasional call to action for a great way to get reactivation’s.
Adding new followers to your Facebook page proves more difficult than dealing with existing patients but the results are worth the effort. This is where most chiropractors drop the ball. There are 2 main ways that you can add fresh faces to your page and that is through what I call Contagious Content and Advertising. Delivering content that your fans will like and share is critical because this is how you gain notoriety with all of their social networks and typically each share is seen by 300+ people so they are very important. To achieve this, your content needs to be diverse, eye-catching, and relatable. Give them something they will use. Advertising on Facebook can be very beneficial if done properly. By refining your demographics and targeting people in a 5-10 mile radius of your office, you can vastly build brand impressions where they count the most, in your community.
By combining the above strategies and keeping current with your internet marketing, your brand impressions, office visits, and collections, will grow by the thousands!
Peter Drubin is the co-founder of Social4Chiros. Peter plays an intricate leadership role in the structure and function of the organization. A graduate from the Zarb School of Business at Hofstra University, with a degree in Business Administration – and an MBA with a focus in management, Peter has dedicated his skills and experience to helping others create highly successful businesses with a strong focus on bottom-line profitability.
As an author, speaker and social media guru, Peter’s coaching and communication style is packed with practical information, that is geared for easy implementation and effective results. His rich experience in chiropractic marketing provides his clients with a clear and concise road map to achieving and surpassing their personal and professional goals.
