Building a StoryBrand: Clarify Your Message So Your Patients Will Listen (Book Club Review)


This past month the Circle of Docs Book Club has been reading StoryBrand by New York Times bestselling author Donald Miller. In the book he teaches the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers (patients) and grow their businesses.

Overview: “Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. “

Today we have an opportunity to talk with Dr. Nick Silveri, a certified StoryBrand expert and chiropractor, about how he is using the StoryBrand framework to transform not only his practice but the practices he works with in his digital marketing company, LVRG Media.  

LVRG Media is the only content marketing and personal branding agency in Chiropractic.  When he started it in 2017, he did not offer website design and would refer people out to the cookie cutter Chiropractic site companies when their websites weren’t great.  The problem was that those sites weren’t much better and doctors were hungry for something more custom that better told the story of their office.  

In 2018 he became the first Chiropractor ever to become a Certified Guide in the StoryBrand process to be able to offer custom, StoryBranded sites as an offering at our agency.  He drove so much traffic to his clients’ websites that having a clear message and a site set up to convert visitors into patients was crucial.  

It also was such an advantage for his clients to have a guide who not only understood the StoryBrand process but also understood the Chiropractic side of things and all the nuances that come along with that.  

If you are looking for a more custom website that clearly tells the story of your practice go to