We become our questions.
One of the fathers of Human Potential Movement, Dale Carnegie said, “The question mark is more powerful than the exclamation point.” He was right. The weakest question you ask a patient typically trumps the strongest promise you make about any treatment plan. Questions have more impact than exclamatory statements.
The power of questions dates back almost 2,500 years with the ancient Greek philosopher, Socrates. And modern research into Socratic method has yielded massive results for Fred Reichheld who is a Director Emeritus, Fellow at Bain and Company and the best-selling author of The Ultimate Question.
If you find yourself getting addicted to practice building strategies that yield poor results, isn’t time you took back control of your patient referrals through the most time-honored marketing strategy that involves ONE Socratic question that’s clearly proven to accelerate the growth of your practice?
This simple ONE QUESTION referral method is the fastest, easiest and most reliable way to double your patient flow without making you spend a single cent more on advertising or marketing costs. And it can instantly activate truckloads of new cash paying patient referrals without making you ethically bribe or force your existing patients to tell their friends and family members about you.
The Ultimate Question is simple, tested and it works! I’ve utilized it. I taught others to utilize it. And multi-billion dollar companies such as AT&T, Southwest Airlines, Enterprise (rental cars) FedEx and USAA have utilized it to gain spectacular results!
The most exciting part of adding The Ultimate Question to your marketing mix is that it’s so practical and easy-to-implement that you can train any staff member on how to make it work for you in 30 minutes or less. Use it generously daily and it will determine the future of your practice because it makes patient growth fun and easy.
The Ultimate Question puts your practice on the path to true, sustainable growth the old fashioned way – through word-of-mouth marketing. According to Reichheld, growth resulting from asking The Ultimate Question occurs because your (patients) will fall in love with having you treat them and will sing your praises to their friends, family member and business colleagues.
With the advent of the Internet, you can also dispatch “word-of-mouse” marketing, which can practically guarantee you true growth that’s organic and sustainable. Most patient surveys are too long and fail to measure the “referral quotient” or delight levels of your current patients. The sooner and more frequently you get your staff to ask The Ultimate Question, the faster you’ll double your patient referral flow.
The intention of asking your patients The Ultimate Question is to derive what Reichheld calls your practice’s Net Promoter Score (NPS). That happens because implementing The Ultimate Question as a routine practice growth strategy will yield three unique types of patients. These patient groups are: Promoters, Passives and Detractors.
Here is The Ultimate Question and what to ask next based on the scores you get:
It’s time to make The Ultimate Question you passport to the accelerated practice growth you know you’ve always deserved. It will work for you once you decide to work it.
Alex Mandossian is acknowledged as the “Warren Buffett of electronic marketing” because of his unique ability to teach his students and clients how to accelerate their productivity and profits faster, better and with less effort. He is a writer and professional speaker who has shared the stage with thought leaders such as Sir Richard Branson, Jack Canfield, Larry King, Suze Ormand, Mikhail Gorbachev and his Holiness the Dalai Lama.
By special arrangement, you can get complimentary access to the Persona Assessment Alex uses for this clients and students. Just visit MarketingOnline.com … it takes 5 minutes.
