As most of you know, 35 years ago when I founded Markson Management Services it was a “Strategy-Based,” company — meaning it was all about what members should “DO.” Years later, when I realized that I could teach all the right strategies for success, but that some still could achieve their goals, I shifted the paradigm and began to use an “Identity-Based” approach. That meant that who a person was inside their skin (their thoughts, actions and feelings) dictated what or they would or wouldn’t do.

And even though our primary focus at the time was teaching the latest and best procedures, I discovered that success was “All In Your Head,” meaning inside your brain and did not necessarily come from all the action steps alone.

Success is an abstract thing – it is between your ears and it is not about action or what can I do questions alone. A four billion dollar self-help industry provides proof that “you attract your feelings into your life,” that thoughts become things” and that “what goes around, does indeed come around.”

In those early days, I hired some fabulous guest speakers to deliver that message, knowing that famous “experts” from out of town would grab member’s attention faster and better than I could. And, one of my all times favorites was Brain Tracy, one of the most prolific and successful high achievement and human potential coaches in the world. In fact, I believe his all- time best selling album, “The Psychology of Achievement’ was and still is at the top of my all time best list.

Anyhow, not too long ago I had the pleasure of meeting Janet Attwood, the co-author, with her husband Chris, of a great book entitled, “The Passion Test.” What caught my attention was an interview that Chris had conducted and I loved what I learned from it. Here are the key lessons from this interview about living your passion – which is what I have been speaking about for years.


  1. It is never too late to discover your passion. Most multimillionaires are made after the age of 50.
  2. Successful people achieve their greatness because they have something to express inside. They are motivated by the desire to produce the very best that is inside them.
  3. Talent and passion are the twin towers of success.
  4. It isn’t always talent that creates passion. Sometimes passion uncovers talent.
  5. Sometimes the passion to overcome something we’re trying to make up for uncovers our talent.
  6. The things you loved to do as a child provide clues to your natural talents.
  7. Find ways to save people time and money, and give it to them their way they want it – Michael Dell’s secret’s to success.
  8. Time management: What routines am I going through that are a total waste of time and are not leading me toward the achievement of my goals?
  9. We all live in our imaginations and are caught in the world between our ears. We create our world outside from what we are doing inside.
  10. When things are not going well, you need to replay your success and then project in your imagination where you want to be, because the mind can’t distinguish between simulated activity and real activity.
  11. Create the habit pattern and experience of a winner inside, so when you get there on the outside, it’s like old home week. It feels so comfortable to succeed because you’ve been through so many dress rehearsals.
  12. Believe you are as good as the best, but not better than the rest.
  13. Failure is a detour, not a dead end. It is the fertilizer of future success.
  14. Your self worth will determine your eventual net worth. You will earn and accumulate what you believe you are worthy of having.

So there you have it and I gave it to you in a tidy little nutshell. Enjoy!

Larry MarksonDr. Larry Markson is the Personal Empowerment, Practice & Business Success and Prosperity Coach to over 100,000 people for the past 27 years. He has devoted his professional life to helping others transform their thoughts, actions and feelings until they are able to experience the fulfillment of their life’s goals.
He believes that your business, practice and/or your personal life are waiting for a leader (YOU) to show up and that, “Who you are ‘inside-the-skin’ determines how well what you do works.”