Dr. Stephen Franson and The Remarkable Practice


Stephen Franson DC Circle of DocsDr. Stephen Franson is a living, breathing billboard for the Chiropractic Wellness Lifestyle. Steeped in over fifteen years of clinical practice, Franson’s interface with a vibrant family practice affords him a unique prospective of what works in healthcare – and what doesn’t.   As the owner operator of one of the most robust wellness practices on the planet, his time is spent in the trenches with families that are simply looking for a better way to better health. He is an exceptional clinician, passionate teacher and great student of behavioral science.

Franson was named All-State and All-American Chiropractor by his peers, is a sought-after international Wellness speaker, author and teacher of the Wellness Lifestyle.

A graduate of the University of Vermont (B.S.), Life Chiropractic College (D.C.) and a certified Gonstead Instructor, Dr. Franson has served as an extended faculty member at Life University, Palmer College and Northwestern College of Life Sciences. Franson Family Chiropractic, which Dr. Franson opened in 1997 with his wife, Dr. Camilla Franson, grew to be one of the largest wellness clinics in the world.

Dr. Franson’s vision for wellness extends well beyond the confines of his Beverly, Massachusetts practice. He is a certified CrossFit Trainer and Paleo-Enthusiast. He is the co-creator of The Bonfire Health Program a web-based Total Wellness Lifestyle Transformation Program, which serves to educate families in genetically congruent living for better health outcomes and more fulfilling lives.

Dr. Franson is the founder of The Remarkable Practice an innovative consulting and coaching company that helps doctors create a Remarkable Practice as part of a Remarkable Life. Franson’s latest venture – The Remarkable Practice Academy, a web-based, video-driven training resource for chiropractors – launched in January of 2014.


Franson has been named Director of Development for Chiropractic First Group The largest chiropractic group in Asia with more than 20 clinics in Singapore, Malaysia and Indonesia – and now expanding into China.   In a related initiative, Franson has help found and launch the Save The Planet Club at multiple chiropractic colleges in the US. This club serves as a hub for students that have a heart for the globalization of Principled Chiropractic care and service.

Dr. Franson, his wife Camilla, and their two children, Sam and Emma Grace, live on the seacoast of New Hampshire, where he can pursue his passion of winter surfing and practice with his own family what he lovingly teaches his patients to do – live well.

Franson is actively supportive of the ICA, MCS, MCPS, ICPA, IFCO, EPOC, CORE and the UAC.


Transcript of Interview with Dr. Franson

Dr. Beau:           Circle of Docs.com interviewing Dr. Stephen Franson. Dr. Franson has been in practice for over 15 years and sees over 1,000 patients a week. Now what is he up to? He’s creating what’s called The Remarkable Practice. So today we’re taking a deep dive into not only his practice, his mindset, and also the future of chiropractic. Dr. Franson, can you hear me?

Dr. Franson:   Absolutely. So excited to be here, Dr. Beau. Thanks for asking me.

Dr. Beau:    Absolutely. You know, I want to learn a little bit more about you and so do our listeners and our viewers, so take a moment. Tell us a little bit about yourself and a little bit about your current business.

Dr. Franson:   Well, I think my… I’ll start with just describing myself as a practicing chiropractor. I’ve been in the profession now for 18 years, blessed to have my wife be my partner in life and in practice. My wife’s a chiropractor as well. We have 7 chiropractors in my family. My wife’s sisters are both chiropractors. They’re both married to chiropractors. My brother’s married to a chiropractor. We like to call ourselves the chiropractic Cosa Nostras so, you know, we are fully infused with chiropractic. We got an amazing practice just north of Boston. She and I started it together from scratch and we have a real subluxation-based, family-centered, God-centered, correction-oriented, philosophically-based chiropractic office, which I think you’d be very proud of. It’s cash practice. We grew the practice to over a thousand a week on referral and retention. So we’ve got an amazing place. I have grown into the speaking/coaching/lecture circuit in chiropractic, which I just love. Something I’ve been doing for the last, about 10, 12 years. Now I’ve been running my own coaching program now for the last several years. The Remarkable Practice Coaching, and we have just now released our new Remarkable Practice Academy, so I’m really excited about that, which is a video-driven coaching and training program specifically for chiropractors and their teams, CAs, and associate doctors.

Dr. Beau:    Amazing. We’re going to take a deeper dive into that really quickly, but as you know Circle of Docs is all about the journey in chiropractic and on Circle of Docs are videos and are podcasts, we always want to start out with a life or practice success quote. Take a moment. Share with us what your success quote is and how it shaped to be the person you are today.


Dr. Franson:     That’s a great question and I love that. My success quote is, without a doubt, of the way that you do anything in your life is the way that you do everything in your life. I have taken that as a mantra for myself and it just is, is something that… It’s not often that you get to use a quote, but it’s something that I access regularly, just every day, and you know, it’s useful and in not just the big moments but in the little moments and I think that that’s where it’s probably even more useful, is in the… all the little… in the space-in-betweens, so to speak. Those moments where you feel like you’d be looking for a big quote, you know. It’s the little things. It’s your communications with your team and your spouse and your children and it’s how you run your team meetings and your team trainings. It’s stopping and talking to a person when it might be inconvenient or addressing the person sitting next to you on the airplane about chiropractic or stopping and, you know, giving somebody your card or, you know, helping out some, you know, younger chiropractor or listening and putting an ear to an older wiser chiropractor and then outside of the profession, outside of your professional life it’s, you know, it lives in your workouts. You know you find yourself saying that, you know, during a, you know, a tough cross to work out or, you know, I’m going to be, you know, a surfer. I love to surf and you know I will say to myself as I’m scared to death out in the ocean, you know, on a big day and say, you know, the way you do anything in your life is the way you do everything in your life, and it really… you find another year so, you know, I have certainly benefited from, you know, taking that phrase internally and I hope that those around me see that that’s the truth in my life.

Dr. Beau:  That’s great. I really, really like that quote and the fact that it’s so comparable in your life as well. You know, I want us to take a moment though and take a step backwards, back before the time you were seeing a thousand a week and have multiple clinics and training hundreds of doctors. I want to take a moment and talk about a huge business failure, or perhaps a time in your life where things weren’t going so well. You know, take us back to that moment in our minds and let us know what it is and then how did you come out of that, how did you overcome?

Dr. Franson:   Yeah, I think you’ve probably, you’ve heard it said that you learn more from your failures than you do from your success.

Dr. Beau:  I agree with that.

Dr. Franson:  I can remember my biggest failure was a misstep that I took in direction for my resources. You know, you’ve got 4 limited resources, right? Your time, your energy, focus, and your money, and at one point we had the right intention, which was our practice was bursting at seams and I wanted to build this beautiful clinic so I bought a building, spent a million bucks on this building that was the per… it was going to be, you know, the Taj Mahal of chiropractic and, you know, we were going to do it right and I had a vision for it. I had, you know, drawn up the design. The design, frankly, still hangs on my office wall next door. I know what I wanted… to look like this lighthouse set-up and it was going to be the beacon of light for people looking for a better a way to better health and then, so I had the whole thing all planned out. So it made sense when we bought the building at the top of the market, by the way, and the vision was there and then God’s sense of humor was that the timing was off ‘cause we all of a sudden got pregnant again and, you know, that was enough of a just a distraction for me to justify not making the move at that point because I wanted to be there for my family and I did, you know, the move of the practice and the build-out of the practice was going to be an enormous undertaking—I knew that—so I procrastinated on it. And in that procrastination period, I got distracted. I took my off of the vision and I listened to other people who said, you know, “You’re crazy, why would you move your practice? Why don’t you just rent out that building and, you know, put a Dunkin’ Donuts in there or a Starbucks or whatever.” First, I’d direct inside with myself and instead of putting a lifesaving wellness center in there, I was considering putting a Dunkin’ Donuts in there and at that time, you know, I had a huge mortgage and it made sense and they were interested, and long story short that fell through, years went by with an empty building and we took a real beating financially on that and it was a distraction and energy drained from my wife and I. And the lesson I learned from that was stay focused on the space that you know well and really, you know, chiropractors I think get distracted and it’s easy… distraction show up in many ways, right? And very often it’ll show up in the business sense. If I could say this, stay focused on chiropractic. Stay focused on the thing that you know so well, that your passionate about, that you are blessed to be able to serve and you have a unique gift there. Don’t get distracted into other businesses that you do not know well, that you do not have an intimate relationship. I like to say my new operating construct now is that I only get involved with projects ergo I only charge people money to solve problems that I have an intimate relationship with. So it just creates an operational construct that keeps my guardrails really tight, stay focused on chiropractic and stay inside of chiropractic and know that, you know, there’s so much opportunity and there’s so much blessing inside of our expertise.


Dr. Beau:           That’s amazing. You know, and this may have already been answered when you were talking about, you know, your biggest failure actually, but was this your chiropractic ah-ha moment? When was it when the light bulb like switched on for you? You know so many times we see doctors and students that are starting in the practice and they seem to be wandering all over looking for something to grasp a hold of. What was your ah-ha moment and what do you think, you know, other doctors could use to create theirs?

Dr. Franson:      Alright, so I would say like my ah-ha moment was really more from a clinical perspective, and it was important because it shaped the way I practiced, to be honest with you. I can remember my… the story involves my grandfather, actually. I come from a really big family and my grandfather is a classic patriarch. He’s got 9 kids. My dad’s one of them. He had this huge family, and I can remember at a gathering talking to my grandfather and he was questioning, you know, when am I going to be graduating, are you looking forward to practice, that sort of thing, and he said, “I can’t wait for you to get out because I’m having these health issues.” I’m like, “Okay, gramp, tell me the story.” So he’s like, “Well, I’ve been sleeping in that chair every night,” and he points to the living room chair. I said, “Alright so what’s going on that?” He’s like, “Well when I lay down my arms fall asleep so badly that they wake me up at night and I wake up with a lot of pain,” and I’m like, “Gramp, what’s going on?” and he’s like, “And look at my hands,” and his hands were black. So I’m just like “Uh” you know so I’m like, “Gramp, you can’t wait for me. I got to send you to this wonderful chiropractor here that I know in an adjoining town,” and I was like, “You got to go see Dr. Paul. He’s wonderful. I trust him implicitly.” He’s like, “No, no, no. I’ll wait for you.” I’m like, “Gramp, I have 3-1/2 more years of school left,” and he’s like, “No, no, no, I’ll wait.” So he waits and he, you know, of course he’s getting worse with time despite my encouragement, and so he shows up and he was patient #4 at my office. I remember doing his x-rays. Patient 100004. So you always start with the 1 but you don’t want the patient to think they’re patient #1, right? So he was patient #4, and I remember showing him his x-rays and true enough wretched compression fracture of the 5th cervical disk shot, you know, phase 2 up and down, phase 3 at that one joint. I mean, he was just… he was in tough shape and, you know, I explained it to him, “Hey this is the root cause of your problem and, you know, Gramp, I want you to know that I can help you,” you know, that this is not going to be quick turnaround or what have you and I told him, you know, “this is what’s going on.” He’s like, “Alright, I’m in,” and so he started with me and 3 times a week and a month went by and 2 months went by and no changes. 3 months went by and just no changes and, you know, of course now I’m a young practitioner. I’ve got very little experience other than the mentors I was blessed in school and, you know, now I’m not questioning the principle but I’m questioning my own application, you know, and my skill sets. And finally at one point in 3 months  I said, “Gramp, you know what? You know you’re coming down here 3 times a week and I appreciate your patience and your confidence in me and you faith,” and I said, “But, you know, I know that that’s the problem and I know that it’s not turning around and, you know, if it’s okay with you, I’d really like to keep working,” and he stopped me and he said, “Steven, I am so proud of you and I was just like, “Uh,” you know, it was my grandfather.

Dr. Beau:   Right.

Dr. Franson:   And he’s like… he’s like, “I pull in front of this building and park here and I come like half an hourly so I can sit in front of our big building with Franson Chiropractic written up on the building, and just so I can look at my name up on that building, I’m so proud of you.’ And I was like, “Uh, my gosh!” It’s just crushing me, right? So I said, “Gramp, I know this is the problem. Hang in there with me.” Four months, five months. Finally, five months in, I’m like, “How’re you doing?” and he’s like, “Well Steven, your grandma’s got a bone to pick with you.” I’m like, “What’s that?” and he’s like, “I’m back in bed with your grandmother,” and I’m like, “Really? That’s great!” and I was like, “How’re your hands doing?” He’s like, “Oh yeah, they’ve been great couple of months now, they were great.” I’m like, “Oh, my gosh. Throw me a bone!” you know. I’ve been like living and dying by my grandfather’s response to care and, you know, that was a long story to stay that at the end of the day, you know, God is so good because he put my grandfather, you know, in my clinic early on when I needed to have that experience, to learn that you never, ever, ever give up on the body. You never quit on your patients and you never quit on the principle or question the principle. You just recognize that healing takes time and, you know, for me that shaped everything for me. And I had to set my practice up and my clinic up in such a way that I knew that I had to create the space and time for healing, and that is so critically important for us as doctors to recognize that we have got to deliberately create the opportunity for people to heal, and that does not just happen on its own. The world is not designed for that. That is not the passive outcome. That has to be deliberate and intentional and it has to be by design and you have to be tenaciously working towards that at all times.

Dr. Beau:   That… what an incredible story, first off, and what an incredibly proud story on your behalf ‘cause, I mean, how many doctors would continue to work and work and work after that many months of seeing no result and just keep believing and thinking that, you know, it’s going to turn around and then, you know, you must have felt amazing that day when he came in and told you that story, how great he was doing.

Dr. Franson:  Yeah. And you know I’m proud to say that, you know, I get to care for him for his last eight months, I mean his last eight years of his life and, you know, those eight years were spent in bed with my grandmother. Not living, you know, sitting up in a living room chair and, you know, who know if he would have got those eight years if we didn’t, you know, reduce that nerve pressure and get his body healing again.

Dr. Beau:   Right, right. Well that’s amazing. Well, let’s move forward a little bit. Let’s talk a little bit about your current business. You know, you have this remarkable practice. Tell me a little bit about that, maybe how it got started and how you see it moving forward in the future.


Dr. Franson:   So we have an incredible history with an associate doctor program in our clinic. I think our clinic is pretty well-known for the associate doctor process that we have and the training. We’ve had 40 associate doctors, 39 associate doctors in our clinic over the years and it’s not because they, you know, they come and go because they’re not happy but rather it’s by design. We have a one or two-year program that they come through and we train these doctors up ‘cause we recognize that the… I think the most impactful way for us to elevate the profession is by bringing up and raising up younger doctors and preparing them to be successful in the field, and I really have a heart for that. And I love training and I love coaching so I wanted to create the environment where I had an outlet for that. So, we started training and coaching these doctors through our associate doctor programs successfully. And then, you know, once my vision started to expand beyond that , I wanted to be able to have more impact and I got the opportunity to coach with some of the, just the best coaches in the business now. I’ve just have amazing mentors and I’ve had amazing coaches myself and I’m just so blessed by that and I appreciate them for, you know, speaking into me and investing into me as a person and as a doctor and as a leader. So, I just appreciate them so much and, you know, finally I decided that I was going to do this, you know, full on and take it full on. So, we started coaching individuals and that grew and I pretty much maxed that out ‘cause you only have so much time to do that kind of thing. And so I decided that I was far from done and wanted to impact the profession on a higher level. So, I created the Remarkable Practice Academy, which is taking all of my content that I teach in coaching, in a coaching environment, and moving it onto a video-driven platform…

Dr. Beau:           Great.

Dr. Franson:      …so that doctors could access exactly what they wanted when they want it and, you know, the vision to this is a very tactical and practical approach to training. So, there’s a difference between and training, right? Coaching is a relationship; it’s a two-way back and forth and I wanted to create a training resource for doctors who are looking to learning skill sets. How do you open a workshop and close the workshop? How do you do a corporate wellness program? How do you hire a check-in CA? How do you, you know, train an associate doctor? You know, just the very… I call it practice hacking, you know. So, if you look at a great practice, there’s lots of pieces that make up a great practice.

Dr. Beau:           Absolutely.

Dr. Franson:      And you’ve got to be able to go in there and recognize that each one of these as a stand-alone skillset, and it was never available to me and I wanted to scratch my own itch there and provide something that I wish I had when I was, you know, in practice just training and learning and to say like, “How do you do this? I want to do that,” and, you know, “Teach me how to get a hundred butts and seats at a workshop.” How do you do that? You know, how do you ask for a testimonial? How do you, you know, how do you get somebody to write an awesome testimonial or how do you ask for a referral and, you know, help me with my table talk so what I’ve done is I’ve modulated all of my material and created, you know, like the way I described it to you, I want to be the iTunes for chiropractic coaching. You know, when it comes to training I want to be able to say, “Go to Remarkable Practice and find out what does Franson have there for that particular topic, pull that out, and be able to train on it. And we designed it so it can either be pay-per-view where you can just specifically go after, you know, targeted topics or, you know, and the hopes of it is people will just simply subscribe so they get access to everything.

Dr. Beau:           Amazing.

Dr. Franson:      So, we’re really excited about it. The reception’s been amazing. We had an extraordinary launch in January and the feedback’s been incredible. It’s fun because I’m taking requests from doctors. I’m saying, “Hey yeah, just what do you want me to train you on?” We’ve got 165 modules now, you know. My goal is to have a thousand. If there’s a particular thing you’d like to see me train on, just let me know and they just put it up on Facebook and, you know, I’ll create a module on it and be very specific and it’s great. I’m having a lot of fun.

Dr. Beau:  Well I’m going to tell you, once this airs on iTunes and on Circle of Docs, you are going to get a ton of requests out here, so we’ll have you for sure check them out and respond.

Dr. Franson:  Yeah, I’m encouraging people, have fun with it and I like to say that this is a big party, I’m the DJ, make requests, you know, let’s dance. I love it. The more specific, the better.

Dr. Beau:  Well let me ask you a question right now. We’re going to have tons of students that are going to watch this and listen to you. What would you tell a student today to start doing to become a better doctor in the future?


Dr. Franson:  No question about it, mentoring.

Dr. Beau:  Mentoring.

Dr. Franson:      Yeah, you have got to surround yourself with people that you want to be more like. Period. So, you know, you’ll hear me say often that your attraction is going to be a reflection of your certainty, and your conversions will be a reflection of your conviction, and your retention will be a reflection of your clarity. So, we have got to figure out how to help these young doctors build their certainty, build their conviction, and build their clarity, right? So certainty is… the way to build certainty is, there’s three approaches: #1 is through your own experience over time, you know, which is why volume is the greatest teacher and I agree with that. See as many people as possible over time, but that requires time, right? #2 is through an academic pursuit, you know, you study. What are you reading? What seminars are you going to? What lecture materials? Are you on Circle of Docs? Are you culling all this information? Are you aggregating your own library? And, you know, what are you putting in your head and what are you studying to build your own certainty. And #3 and the most important one, I think, is your circle, the influence from a mentoring perspective. Who are you spending your time with? Choose your mentors well. Look for people that have attributes that you want to be more like, that you want to have in your own life, and go and spend time with them. Immerse yourself in their environment. You know, if somebody has a successful marriage, go spend time with them. Take them out for dinner. Do a double date, you know. If you see somebody who’s a wonderful parent, go do life with them, spend time with them. Go on vacation with them. Spend time around people that will make a positive imprinting on you. If you know somebody’s a great adjuster, go and have that person be your field doctor and let them adjust you [20:43 unclear]. Somebody’s magic on an x-ray, somebody’s got, you know, hands that you can’t believe their analysis skills, go spend time with them. If somebody’s a great speaker, spend time with them. Go to their workshops, go to their lectures, and most of these, my experience has been that most of these leaders are incredibly generous with their time. So, you know, just approach people and get in their pocket.

Dr. Beau:           Well, leading into the next question about this then, from a person that sees a thousand a week, you know, and you’re mentoring hundreds of chiropractors, what is your personal habit on a day in and day out basis that you can contribute to your success?

Dr. Franson:      One of my coaches who was incredibly influential in my life thought me that I had to master my morning and, you know, without a doubt getting out of bed every day, seven days a week, where there’s still a 4 on the clock has been tea for me because I can remember my first patients used to be at 9:30 in the morning and, you know, I used to ask my front desk what time’s our first one scheduled and she’d say 9:30 and I’d be like, Oh good,” don’t schedule anybody before that, you know, ‘cause I was exhausted, you know, and I was totally upside down with my schedule and I just slowly but steadily and very, with great intention clawed back my morning and I recognize now that I get more done before 9 o’clock in the morning than I used to get done all week and that’s on a day to day basis. It’s just, it’s incredibly… it’s an empowering thing when you own your morning because you’re up before the rest of the world and those are your hours and if you get up, and I mean seven days a week you get your body into that rhythm it becomes easier and easier to do it. At the peak of our practice, we’d see a 125 people before 9:30 in the morning now, you know, so we’d start seeing patients that to this day we still start seeing patients at 6:45 in the morning and at 6:30 when we show up in the practice there’s a line of people waiting to get in at 6:30 in the morning. Get up, don’t miss the morning. The morning is incredibly powerful. There’s something about that time of the day and by the time you get to the office between prayer and reading the Bible and reading something professional and journaling and writing your to-do list and checklist and highest priority action steps of the day, working out, having a nutritious breakfast, spending some real contact time with my wife, spending real time with my children, you know, just getting all those things in before I even get to the office, man, I’ve already had a great day before I put my hands on the first person.

Dr. Beau:  That’s amazing. So you do create a to-do list or how do you master what you’re going to do each day?


Dr. Franson:      Yeah, I’m a checklist guy. It’s almost pathological but I always have my 2 checklists always with me and that’s open cycles and today, I mean, you know, I’ve got an iPad, I’ve got an iPod, I’ve got an iPhone, I’ve got the… You know, I’ve got all the technology but nothing compares to the 2 little legal pads that, you know, with the pencil and I’m never one of these, you know, pencils and I’m forever just working on those lists and, you know, I have just never found anything that replaces that. The to-do list is just so critically important. Open cycles are important things that, you know, I need to get done. Today’s to-do list is, you know, seven highest priority action steps. It’s classic, but classic are classics because they’re effective.

Dr. Beau:   Absolutely. Well let me ask you a question. Imagine you wake up tomorrow with no practice and no job, but you still have all of the skills and knowledge that you’ve attained over the past 15 years in practice. You look down. You’ve got 500 bucks in your pocket. What do you do over the next seven days to change the life into what you want it to be?

Dr. Franson:      The… whether you have 500 dollars or 5 million dollars in your pocket, nothing compares with being able to tell the story, so message. It’s without a doubt, if you’re going to master anything while in your school, learn how to speak, learn how to get up in front of two people or 2,000 people and tell the story. And it has to start with your story. We’re in the story business so, you know, ultimately if you recognize that you’re in the story business then you’re going to be successful. At the end of the day, you’ve got a world out there that’s hearing the wrong story and they’re being lied to and people are going to show up in your clinic coming out of that story, right? And they’re going to have their own story, and our first job is to get their story, #1 making that empathetic connection. We have to get their story from them so that they now are available to us so that they can listen to our story, so their story first, then our story, and then we shape their new story, and then they go back out into that world with their new story and guess what? We’re part of that new story and they send new people in, so that’s the story cycle, I call it, so you’ve got to absolutely learn how to master communications and how to tell the story in an effective, salient, concise way and then, most importantly, in a way that others can turn and share that story.

Dr. Beau:           Amazing. Well, one last question before we let you go here. If you won’t mind, give us one parting piece of guidance and then secondly tell us how people can get in contact with you and then we’ll say goodbye.

Dr. Franson:      Sure, I’m going to resort to my tagline. Okay. So the Remarkable Practice is all about building a remarkable practice as part of a remarkable life, not in lieu of one. So my passion and my mission in chiropractic is to help chiropractors, young and old, realize that they have the potential to build extraordinary practices and they can build the practice of their dreams but it cannot happen instead of building the life of their dreams. It has to be part of their remarkable life and it’s too often that you see our best doctors, you know, you see broken marriages, and they don’t know their children and their children don’t know them or they move away from their faith or their physical health is sideways or their financial life is sideways and we all walk with a limp, but ultimately we cannot take our eye off of the importance of the overriding life and the bigger picture. The practice has got to be part of this remarkable life and, you know, invest at home, invest in your own physical health, your faith, and build that strong foundation because ultimately your patients are going to be attracted to somebody who’s successful in their walk, not just in their practice.

Dr. Beau:           Awesome. And how do we get in contact with you if anybody wants to learn more or actually reach out and connect with you?

Dr. Franson:      Yeah, just my e-mail is best way to get me. It’s drstephen@theremarkablepractice.com so D-R, Stephen with a P-H, at, theremarkablepractice.com or check out theremarkablepractice.com.

Dr. Beau:           Awesome. Thank you so much for your time today, Dr. Franson, and we look forward to the comments.

Dr. Franson:      Hey, Dr. Beau, thank you for everything that you’re doing, man. I am a big fan of you and of the project. I’m glad we’re new friends. I’m excited to be part of it and I know that it’s going to be just pivotal. It’s an inflection point, frankly, for the profession. So thank you. I know what it takes to put something like this together so I’m really glad you’re doing it, and I think everybody’s going to learn to just appreciate this enormously so thank you.

Dr. Beau:           No problem.